Monday, July 9, 2007

Box Office Results: 7/06/07

Movie: Transformers
Prediction: $53 million (does not include weekday returns, just the weekend)
Actual: $67 million

Wow! With $152 million in its first week (including sneak previews on Monday night and the official opening on Tuesday), Transformers has already covered its production costs ($150 million). Typically movies that open on a Wednesday drop 30-40% for the weekend, but Transformers only dropped 16%.

Movie: Ratatouille
Prediction: $26 million
Actual: $29 million

I predicted a 42% drop. It dropped 38%. I feel good about this.

Movie: Die Hard 4
Prediction: $17 million
Actual: $17 million

Movie: License to Wed
Prediction: $10 million
Actual: $10 million

Feel really, really good about this one. Suck it, Adam.

Movie: Evan Almighty
Prediction: $8 million
Actual: $8 million

Movie: 1408
Prediction: $6 million
Actual: $7 million

Close enough.

Movie: Knocked Up
Prediction: N/A
Actual: $5 million

Thought this would drop a little more. With a production budget of $30 million and a gross of $132, this is without a doubt the biggest hit of the summer.

Movie: Fantastic Four 2
Prediction: $4.5 million
Actual: $4 million

Who fucking cares? This movie is like Dane Cook, just go the fuck away already.

*Every Friday and Monday Apples and Moustaches predicts and publishes box office returns. Jerricho Royall bases all of his predictions on his lifelong fascination with bad movies and stupid people and how the combination of the two directly affects the weekly box office. Apples and Moustaches Box Office Report, (aka AMBOR): Because it’s pretty incredible how much the bottom line is affected by people who can’t spell the bottom line.

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